L'Art du Feu et du Bien-Être

The client

L'Art du Feu et du Bien-Être is a showroom based in Hotton, in the province of Luxembourg (Belgium), a few kilometres from Marche-en-Famenne. For more than fifteen years, the company has been advising, selling, installing and servicing across two complementary ranges: pellet and wood stoves, fireplaces, inserts, cookers and boilers on one side; spas, hot tubs, window frames, pergolas, sun protection and roller shutters on the other. Hence two brands, L'Art du Feu and L'Art du Bien-Être, and one shared challenge: presenting a very wide range, drawn from 27 partner brands, and keeping it up to date.

Its service area covers Hotton, Marche-en-Famenne, Rochefort, Rendeux, Somme-Leuze, Ciney and Beauraing, and extends across Wallonia, the provinces of Liège and Namur, and Brussels.

The two brands speak to different audiences, so each has its own website, with a menu link leading from one to the other.

The starting point

Before, the company had no website of its own. Its online presence came down to a listing on wallux.com, a directory of businesses in Wallonia and the Grand Duchy of Luxembourg: an introduction page, an opening hours page, a catalogues page. Visible, but hosted and controlled by the portal.

The consequence was simple, and it came up every day: every change went through a request to a third party. A seasonal promotion to launch, opening hours to correct, a new supplier catalogue to publish — nothing could be done in-house. The company controlled neither the publishing delay, nor the layout, nor the timing.

For a showroom whose offer spans dozens of brands and follows the seasons — stoves in autumn, spas and sun protection in spring — that dependency had a real cost: content that rarely reflected what was actually in store.

What was delivered

• Two custom showcase websites, one per brand: L'Art du Feu and L'Art du Bien-Être
• A visual editing back-office to change content without touching code
• Built-in statistics
• An ASP.NET Core (.NET 9) application, with content stored as JSON
• 27 partner brands and 15 supplier catalogues, published and updated by the company
• The site's pages: home, wellness, services and brands, showroom, promotions, projects and contact

Screenshots

Before / after

The result

The company is satisfied with the solution, which saves it a considerable amount of time. It no longer has to route its requests through a third party and wait: a promotion, new opening hours, a new catalogue go live the same day, at the moment it chooses.

That is the most visible change day to day: the site now keeps pace with the showroom, season after season, instead of trailing a few days behind.